Help Center
Questions on the Science of Psychometrics?
- Please refer to our FAQ page.
Data Onboarding
- Pinpoint’s Thinkalike® services are tailored to each client based upon the unique personality characteristics of a given store or set of products.Therefore we require an anonymized set of clients’ customer IDs for analysis, and the onboarding process depends upon whether a client works with us via a Pinpoint eCommerce platform app or via a direct engagement with our OnPoint services.
|
Shopper Personality |
Direct Engagement |
Supported platforms |
Shopify (BigCommerce coming soon) |
Pinpoint’s OnPoint platform |
Definition of high-value audiences |
Automatically defined by Pinpoint |
Varies by client objectives |
Minimum audience required for analysis |
1,000 U.S.-based adult customers |
Varies by client objectives |
Privacy protections |
All data is de-identified prior to analysis and is GDPR and CCPA compliant |
All data is de-identified prior to analysis and is GDPR and CCPA compliant |
- Our goal is to continue adding app support for more platforms and additional use cases, making onboarding and activation ever more turn-key for clients.While our Shopper Personality app is live for Shopify, and BigCommerce is in the works, we would really appreciate your input on additional platform support priorities. Please let us know your needs at sales@pinpointpredictive.com – thanks!
Data Analysis
- Once your high-value audience(s) have been defined, Pinpoint’s analyses proceed as follows:
- Client data is de-identified, removing all personally identifiable information (“PII”)
- Your de-identified audiences are compared to Pinpoint’s proprietary first-party personality data on >250M U.S. adults (which has followed the same patent-pending de-identification process)
- We evaluate the personality characteristics for your audience(s) and measure their 35 representative Facets and Factors in aggregate
- Finally, we compare your audience(s) to the broader U.S. adult population and surface the 7 Facets that most distinguish them – this is your Actionable Insights chart
- Our analysis process is computationally intensive, so unfortunately it does time.In almost all cases though, our clients have detailed Facet & Factor information and Actionable Insights within 24 hours.
- Where these results are surfaced, and how best to interpret them, depends upon whether you are working with us via an eCommerce platform app or via a direct engagement.
|
Shopper Personality |
Direct Engagement |
Notification of results availability |
Email from Pinpoint |
Email from Pinpoint |
Location of results |
Self-service exploration tool in the Shopper Personality app |
Delivered directly from your Pinpoint customer success rep |
Interpretation of results |
[INSERT VIDEO URL] |
Personal walk-through from your Pinpoint customer success rep |
Post-Analysis Activation
- Pinpoint supports a wide-variety of activation strategies that target & optimize campaigns based upon the psychological characteristics we’ve surfaced for your audiences (we call these Thinkalike® services).Today, most of these are enabled via direct engagements with our customer success team, but we are working hard to package Thinkalike® use cases as distinct apps across a number of popular eCommerce platforms as well. Here is a quick summary of activation alternatives:
|
Description |
Activation Method(s) |
Email marketing |
Target email campaigns to those that Thinkalike® your best customers |
– Target lists provided to your email provider – Apps for email targeting in development |
Product recommendations |
Target promotions (in-store & email) to those that Thinkalike® previous purchasers of a product |
– Recommendations provided to email provider – Apps for in-store promotion in development |
New consumer acquisition |
Use Thinkalike® targeting for prospecting campaigns |
– Via Facebook, Google or any mainstream DSP – Apps not yet available |
Creative optimization |
Optimize ad creative (or site content) based upon underlying personality traits |
– In-partnership with DSP & CMS providers – Apps not yet available |
- We are exploring new use cases all the time and would really appreciate any suggestions or requests you may have.Please reach-out to us at sales@pinpointpredictive.com – thanks!
Frequently Asked Questions
- Please refer to our FAQ page.
Trouble-Shooting
- Shopper Personality results are hard to read, or the analysis feels jumbled?
- Please resize your browser window to allow for the analysis to correctly set on your screen.
- You can also adjust each panel window by sliding the bars up, down and side-to-side, to better view the data in each window.
- What happens to my data if I discontinue Pinpoint services?
- We delete your customer data when you uninstall our eCommerce platform apps or discontinue working with us on direct engagements.All of the details are included here in our Terms of Service and Privacy Policy.
- If you have additional questions, please reach-out to us at support@pinpointpredictive.com.