Category:

Insight

The future of insurance – from disruption to evolution

Bryan Falchuk, insurance professional, author, and Pinpoint advisor sat down with Coverager to discuss his new book The Future of Insurance: From Disruption to Evolution. Bryan researched how innovation was occurring in insurance and with the use of case studies,...

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Marketing during coronavirus: Psychologists can help 

Communication is a science and an art, and in uncertain times such as these, well-considered customer communication that leverages psychological insights can help marketers manage the delicate balancing act required. Dr. Hillary Haley dives into the ways companies can...

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Crisis communication does not have to be one-size-fits-all

As we’ve all read in many corporate communications articles over the last several weeks, in times of crisis, consumers seek reassurance, compassion, and problem-solving products and services from the companies they trust. While we wouldn’t argue with this simple set...

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Discovering a “known unknown” in digital marketing

There are a near infinite number of variables that can trigger consumer engagement for a given marketing campaign, and only so many can be known and tracked. The best marketing and ad platforms actively leverage the largest set possible, identifying those delivering...

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Let’s talk brand personality

At the core of any legendary company is a committed brand personality seeping into the customer experience at every turn. This maxim is especially sacred in the era of digitally native Direct-to-Consumer brands that live and die by consumer opinion, without the...

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Forrester: build brand humanity by mastering empathy at scale

Human connection has become a non-negotiable part of the customer's online and offline journey. As customers demand a more personalized experience with each passing year, however, many companies struggle to deliver this at scale. The good news: companies that do rise...

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It’s time to replace personas with quantitative psychology

Unscientific marketing personas are on their way out. Here's what's replacing them, and what it means for marketing teams everywhere. Common scenario: you need to create a campaign or customer journey for an audience that you don’t fully and deeply understand, so you...

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