Psychometric fingerprints provide unparalleled PEOPLE insights.

Our Explainable AI visualizes the unique psychometric signals that characterize sets of people whose actions are critical to your business. Pinpoint imports these key groups from your CRM or book of business.

Pinpoint’s fingerprints come with a suite of analyses that allow you to see in granular detail the logic underlying the actions that you’d like to either multiply or reduce. The best part about these explainable insights is that they’re fully actionable; fingerprints describe how our algorithms generate Thinkalike® Rankings of your book, CRM, or the larger population.

Pinpoint converts the Psychometric Fingerprints of your Training Sets into Thinkalike® Rankings of existing records, new users, or the broader population (i.e., a “Target Set”). Our Engine can rank 260 million person-based IDs in order, one individual at a time, in order of their psychological similarity to your key Training Sets.

Each record receives a Thinkalike® score between 0 and 1,000; the higher the score, the more similar a record is to the Training Set (see table below, bottom right). Pinpoint provides backtests that quantify how much more or less likely than average each percentile bracket of a ranked Target Set is to contain a hold-out from the Training Set (see chart below, top left). Moving forward, this analysis allows you to take intelligent and personalized action to achieve the desired marketing and risk-management outcomes.

FINGERPRINTS CAN ALSO CONVERT INTO HEAT MAPS THAT PINPOINT THE LOCATIONS MOST PSYCHOLOGICALLY SIMILAR TO YOUR TRAINING SETS.

These heat maps provide powerful geographic people analytics. Target Sets are actionable at the individual level for applications such as direct mail.