Our Explainable AI visualizes the unique psychometric signals that characterize sets of people whose actions are critical to your business. Pinpoint enriches behavioral groups from your book of business or CRM. A naturally occurring behavioral set (top row) can also be segmented into more psychologically homogenous clusters (bottom row). Clusters, in turn, can predict the best communications and marketing content for leads, prospects, or new website visitors.

Pinpoint’s fingerprints come with a suite of analyses that allow you to see in granular detail the logic underlying the actions that you would like to either increase or reduce. The best part about these explainable insights is that they are easily actionable for real-time segmentation and personalization.

In addition to providing Explainable Analytics, Pinpoint’s AI Engine can rank 260 million person-based IDs, one individual at a time, in order of their similarity to your key Training Sets.

Each record receives a Risk Score; the higher this number, the more similar a record is to the Training Set (bottom right). Pinpoint provides lift charts that quantify relative concentrations of risk, above and below average, for each percentile-bucket in a ranked Validation Set (top left). Moving forward, this analysis allows you to take intelligent and personalized action to achieve the desired CLTV and risk-selection outcomes.

Pinpoint FAQs

Who uses Pinpoint Predictive?

America’s leading Home, Auto, and Small Business Carriers and MGAs use our predictions, including these companies.

Why do insurers use Pinpoint Predictive?

Use of Pinpoint Loss Predictions and Risk Scores unlocks profitability by as much as 9 figures a year – it’s as simple as that.  Pinpoint Predictive helps improve loss ratios by 3-5 points, and even more for small-business lines.

Without Pinpoint Predictive, most insurers cannot predict individual-level risk at the earliest stage of the customer journey. They must instead rely on rating models during the application process.  With Pinpoint Predictive, in contrast, insurers have vital information from the very beginning, prior to a consumer even submitting an application.   

Even before our clients provide their customers with an initial quote, they know each customer’s loss cost in dollars, as well as their propensity for other key risks.  These early predictions allow our clients to create profitable growth strategies, and to develop the most efficient and customized journeys for new and existing customers. 

Our clients have a competitive advantage in knowing which  existing and prospective customers  yield the greatest lifetime value – and also which ones will exert the most pressure on loss ratios. Insurers, then, are best able to maintain their financial health and keep insurance available and affordable in increasingly costly and complex insurance markets.

How does Pinpoint Predictive work?

As soon as an insurer has a potential customer’s basic contact information, Pinpoint can provide an individual Loss Prediction as well as Risk Scores for litigation, SIU referral at point of quote, cancellation, and premium leakage.

How are Pinpoint Loss Predictions and Risk Scores used?

Our clients use Loss Predictions and Risk Scores to shift their book toward significantly lower levels of risk and a higher profitability mix. They do this in a variety of ways:

  • Scoring leads by profitability 
  • Creating expedited journeys for the least risky customers
  • Modifying customer journeys to account for high risk potential 
  • Guiding renewal decision workflows
  • Prioritizing inspections

Pinpoint scores are not used in filed underwriting, rating, or pricing. They are provided at the pre-application stage, giving our clients vital information from their earliest communication with a prospect, as well as prior to customer renewal decisions.

How do Pinpoint’s loss predictions and risk scores differ from credit scores?

The data at the foundation of our technology has been custom-curated specifically for the insurance industry. Our modeling platform doesn’t use credit, race, ethnicity, language, religion, or national origin; nor does it scrape social media.

How does Pinpoint determine the loss predictions and risk scores?

We’ve spent years building a custom supply chain, piping in trillions of data points from the best sources. We also have our own first-party behavioral economics data. 

We then use our proprietary Deep Learning algorithms to train, validate, and test our predictions. Our loss predictions include claims frequency, severity, and loss cost in dollars. And our risk scores indicate how much more or less likely than average a potential customer, or an existing insured, is to litigate, be referred to SIU, cancel early, or cause premium leakage. 

For deeper insights on how to drive strategic business growth, our clients’ executives, business owners, and actuaries can explore an overview of our Explainable AI on our OnPoint Platform.   

Our clients enjoy a competitive edge through our exceptionally accurate, earliest, and fastest predictions, which are powered by big data, behavioral economics, and the first deep learning applied to these areas. 

The proof is in the pudding, starting with our scoring of blind validation sets during your Proof of Value, and followed by profitable growth. That’s why we have a growing number of insurers leveraging Pinpoint as a strategic partner.

What is Deep Learning?

Deep Learning, which is among the most powerful forms of machine learning, and at the cutting edge of AI research, is based on artificial neural networks with representation learning. Outside of our clientele, the vast majority of P&C insurers today do not have this competitive advantage. Pinpoint has pioneered the application of deep learning to predicting insurance loss. 

Deep Learning shares a vital trait with human brains: the ability to continue learning more and more with greater amounts of data. Our modeling platform does exactly that. It provides lift over baseine models from the very outset, and also keeps learning and improving over time. 

Risk scores are available within days of uploading training datasets, and loss predictions are available within the first week. During the deployment phase, both may be accessed via batch onboarding or real-time API.

How can I be sure that my company’s data is safe with the Pinpoint Predictive platform?

Pinpoint has a very strong security posture and has patent-pending modeling processes and data architecture to protect individual privacy. In addition, Pinpoint is certified, and continuously monitored, for Soc 2 Type 2 compliance. 

In addition, Pinpoint  strictly adheres to data destruction policies.   

How much training is required to use Pinpoint Predictive’s tools?

No special training is required. Our platform is quite intuitive and provides instructions and an onboarding wizard that guides users through steps easily.

At the beginning of the Proof of Value process, business owners and actuarial leads are walked through the data upload process. Our clients have reported that preparing data for upload – and indeed the entire lift for the POV –  takes only a few hours of client work.  

How do we get started?

Connect with us to discuss your business and growth objectives, and to see if Pinpoint is a good fit. If we can help your company increase your profitability and reduce your loss ratio, then you will have the option of a 30-day Proof of Value. During this period, you’ll be able to leverage the platform to create the loss predictions and risk scores that your company can use to implement intelligent growth strategies.  

The Proof of Value is a 30-day period during which we quantify the unpriceable risk in a client’s book.  

Based on your product lines and objectives, we will develop loss predictions customized to your book of business. We then assist in translating these into ROI dollars and strategies that shift your book to a more profitable mix of customers. 

During the Proof of Value process, you will receive lift charts generated by Pinpoint. We also score blind validation records, where you know the outcome but we do not, so that you can replicate our lift charts. Our ROI calculators then translate lift into new dollars saved.