Bringing Individualized Intelligence to Insurance

through behavioral economics

Real-time data enrichment is a competitive
asset for Insurers

20-50% of predictive efficiencies are left on the table without individualized intelligence on the insured.

Pinpoint’s data enrichment provides new predictive power to carriers and MGAs, leveraging the latest in behavioral economics and artificial intelligence, all in a privacy-safe fashion. Factoring individuality into predictions can save $100s of millions per year.

Boost savings and profitability with


Pinpoint’s AI analyzes thousands of new data points per person to predict how behavioral propensities impact risk and engagement.

Our Thinkalike® Engine leverages our proprietary data to model each person in high dimensionality – the first true “Segment of One.”


Pinpoint leverages psychometrics, the mathematical science of individual psychological differences, to reveal the explainable traits that drive key behaviors.

Our core approach has been validated by peer-reviewed research from Stanford, Wharton, and Columbia business schools.

Data Enrichment

Pinpoint’s scores provide significant new signals on individuals’ propensity to file a claim, cancel, commit fraud, litigate, and more. Achieve operational impact through AI-powered data enrichment.

Receive predictive scores for 260 million US adults in real time.

“Markedly improved loss ratios”

“Significantly increased precision”

“Material predictive lift”

“An important step forward in reducing premiums”

“Significant advancement in identifying premium leakage”

Our unique technology gives you a powerful edge

Pinpoint has begun to revolutionize some of the industry’s most competitive predictive analytics. Leverage our OnPoint platform to better quantify risks and persuade people to take positive actions.